The intended goal of "Cupid" is to help one single woman find love (and perhaps ultimately riches) with the man of her dreams. The endless possibilities for corporate synergy are, as always, just an added off-shoot of love.

CBS announced on Tuesday (July 15) that AT&T Wireless is now the official text-messaging provider for the reality series, from executive producer Simon Cowell ("American Idol"). Match.com is now the exclusive online sponsor. No word yet on whether NECCO will soon produce the show's official candy conversation heart, Charles Shaw the show's official reasonably priced chardonnay or if Bruce Vilanch will sign on to produce catty dismissal lines for sexy single Lisa Shannon and her friends.

"We are delighted to have AT&T Wireless and Match.com partnering with us for this unique and fun summertime reality series," says CBS Sales President Jo Ann Ross. "The nature and format of the show not only invites sponsor participation like this, but really benefits from it, and I'm confident AT&T and Match.com will get great value out of this partnership."

After Shannon and friends weed out the obviously unsuitable male companions, viewers at home will be able to vote on the 10 finalists. In addition to regular old-fashioned telephone voting, AT&T Wireless customers will be able to take advantage of text-messaging, the first time a CBS reality show has used this technology.

As the online dating sponsor, Match.com will contribute an Internet component complete with polls, commercials and contests. The somewhat unsettling online competition will find women competing for dream dates with "Cupid" finalists once they're rejected by the first-choice single on the show. The Match.com winners will also receive an all-expenses-paid trip to the "Cupid" finale.